一、域名注冊(cè) + 備案：打響網(wǎng)絡(luò)第一槍
1、 Domain registration+filing: firing the first shot on the internet
核心 3 要素：
Core 3 elements:
域名選對(duì)了嗎？
Did you choose the right domain name?
優(yōu)先「品牌名拼音.com」（如京東jd.com），易記是第一原則，避免復(fù)雜符號(hào)（如數(shù)字 / 特殊字符）。
Prioritize "brand name pinyin. com" (such as JD JD JD. com), with easy memorization as the first principle, and avoid complex symbols (such as numbers/special characters).
注冊(cè)平臺(tái)選阿里云 / 騰訊云（合規(guī)率 99.8%），年費(fèi) 60-100 元搞定。
Choose Alibaba Cloud/Tencent Cloud (compliance rate 99.8%) as the registration platform, with an annual fee of 60-100 yuan.
備案必須做！
Filing must be done!
未備案網(wǎng)站會(huì)被屏蔽，企業(yè)備案需營(yíng)業(yè)執(zhí)照 + 法人身份證，審核 10-15 天，建議注冊(cè)后立即提交，別等建站再弄！
Unregistered websites will be blocked. For enterprise registration, a business license and legal representative's ID card are required, and the review process takes 10-15 days. It is recommended to submit the application immediately after registration, instead of waiting until the website is built!
個(gè)人 vs 企業(yè)備案：企業(yè)備案支持經(jīng)營(yíng)性網(wǎng)站（如電商），長(zhǎng)遠(yuǎn)更實(shí)用。
Individual vs Enterprise Filing: Enterprise filing supports operational websites (such as e-commerce), which is more practical in the long run.
二、建站方式：預(yù)算與效果的平衡術(shù)
2、 Website building method: Balancing budget and effectiveness
方案 1：自助建站（預(yù)算有限選這個(gè)）
Option 1: Self built website (choose this option due to limited budget)
適合誰(shuí)：初創(chuàng)企業(yè) / 個(gè)人，預(yù)算 1000-2000 元，3 天上線。
Suitable for: Start up companies/individuals, budget 1000-2000 yuan, 3 days online.
怎么做：用 WordPress / 凡科網(wǎng)等工具，拖拽式操作，無(wú)需代碼。
How to do it: Use tools such as WordPress/Fanke.com, drag and drop operations, no code required.
注意：商用模板需買(mǎi)版權(quán)，別用免費(fèi)版（有法律風(fēng)險(xiǎn)）。
Attention: Commercial templates require copyright purchase, do not use the free version (which carries legal risks).
方案 2：找建站公司（品牌型企業(yè)首選）
Option 2: Find a website construction company (preferred for branded enterprises)
優(yōu)勢(shì)：定制設(shè)計(jì) + 功能擴(kuò)展（如 CRM 集成），SEO 更友好（收錄快 40%）。
Advantages: Customized design+functional expansion (such as CRM integration), SEO friendly (indexed 40% faster).
怎么選：
How to choose:
? 看案例：要求 3 個(gè)同行業(yè)案例，重點(diǎn)查「加載速度」（＜3 秒）和「手機(jī)適配」。
? Case Study: Require 3 cases from the same industry, with a focus on "loading speed" (<3 seconds) and "phone adaptation".
? 問(wèn)售后：是否含 1 年維護(hù)？故障響應(yīng)時(shí)間（≤2 小時(shí)為佳）。
? After sales: Does it include 1 year of maintenance? Fault response time (preferably ≤ 2 hours).
三、內(nèi)容 + 推廣：讓網(wǎng)站活起來(lái)
3、 Content+Promotion: Bring the Website to Life
內(nèi)容填充 3 要點(diǎn)：
Three key points for content filling:
首頁(yè) 3 秒法則：第一屏講清「你是誰(shuí) + 能提供什么」（例：「10 年經(jīng)驗(yàn)，專注濟(jì)南企業(yè)官網(wǎng)建設(shè)」）。
The 3-second rule on the homepage: On the first screen, explain clearly who you are and what you can provide (e.g. "10 years of experience, focusing on the construction of Jinan enterprise official websites").
案例可視化：用「客戶 + 數(shù)據(jù)」增強(qiáng)信任，如「服務(wù) 500 強(qiáng)企業(yè)，官網(wǎng)流量提升 200%」。
Case visualization: Enhance trust with "customer+data", such as "serving top 500 companies, increasing website traffic by 200%".
埋關(guān)鍵詞：標(biāo)題 / 正文加行業(yè)詞（如「濟(jì)南建站公司」），密度 2%-5%，別堆砌！
Bury keywords: title/body text with industry keywords (such as' Jinan Construction Company '), density 2% -5%, don't pile them up!
上線推廣 3 步走：
Three steps for online promotion:
搜索引擎收錄：提交百度 / 谷歌站長(zhǎng)平臺(tái)，附 XML 地圖，加速收錄（百度平均 7 天收錄）。
Search engine indexing: Submit to Baidu/Google Webmaster Platform, attach XML map, accelerate indexing (Baidu averages 7 days for indexing).
社交媒體引流：B 端發(fā)知乎 / LinkedIn 深度文，C 端拍抖音 / 小紅書(shū)「網(wǎng)站使用指南」短視頻。
Social media drainage: send Zhihu/LinkedIn in-depth articles on the B end, and take short videos of Tiktok/Xiaohongshu "Website Use Guide" on the C end.
數(shù)據(jù)優(yōu)化：用百度統(tǒng)計(jì)看「跳出率」（＜40% 正常），每周更新 1 篇原創(chuàng)內(nèi)容，保持搜索引擎好感。
Data optimization: Use Baidu statistics to check the "bounce rate" (<40% is normal), update one original content per week, and maintain search engine favorability.

避坑提醒：新手常踩的 2 個(gè)坑
Avoiding pitfalls reminder: 2 pitfalls that beginners often step into
別貪便宜用免費(fèi)模板：可能有版權(quán)風(fēng)險(xiǎn)，且功能受限，后期改更貴！
Don't be tempted by cheap prices and use free templates: there may be copyright risks and limited functionality, making later changes more expensive!

備案材料提前審：營(yíng)業(yè)執(zhí)照經(jīng)營(yíng)范圍要和網(wǎng)站內(nèi)容一致，否則易被駁回，浪費(fèi)時(shí)間！
Advance review of filing materials: The business scope of the business license must be consistent with the website content, otherwise it is prone to rejection and a waste of time!
結(jié)語(yǔ)
conclusion
官網(wǎng)是企業(yè)的 24 小時(shí)業(yè)務(wù)員，從域名到推廣，每個(gè)環(huán)節(jié)都要「精準(zhǔn)」：預(yù)算有限選自助，品牌優(yōu)先找定制，內(nèi)容推廣抓核心詞和案例。按這 3 步走，低成本也能做出高轉(zhuǎn)化官網(wǎng)！
The official website is the 24-hour salesperson of the enterprise, and every link from domain name to promotion must be "precise": limited budget for self-service, priority for brand customization, and focus on core keywords and case studies for content promotion. Follow these 3 steps to create a high conversion website at low cost!
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