評論區(qū)是用戶在刷視頻的時(shí)候，唯一能夠與視頻進(jìn)行互動(dòng)的地方，一個(gè)精彩的評論，往往能夠引爆評論區(qū)，甚至還能增加視頻的話題性，創(chuàng)造傳播點(diǎn)，從而讓視頻更快的上熱門，實(shí)現(xiàn)快速的漲粉。

The comment section is the only place where users can interact with videos when browsing. A wonderful comment can often ignite the comment section, even increase the topic of the video, create a point of dissemination, and make the video more popular and quickly gain followers.

PART.01 / 評論區(qū)有3大好處！

PART.01/The comment section has 3 major benefits!

第一，含金量高。

Firstly, it has a high gold content.

所有的數(shù)據(jù)都可以造假，但評論區(qū)的造假成本非常高。一個(gè)博主的評論區(qū)有人氣，而且評論區(qū)非常的有營養(yǎng)，那么大家都會(huì)覺得他這個(gè)人是真的很厲害。

All data can be falsified, but the cost of falsification in the comment section is very high. A blogger's comment section is very popular and nutritious, so everyone will think that he is really impressive.

第二，評論區(qū)是一個(gè)很好沉淀鐵粉的地方。

Secondly, the comment section is a great place to deposit iron powder.

粉絲如果有跟你交流的欲望，一來二去大家也成為朋友了。評論區(qū)一片荒涼的人是不會(huì)有鐵粉的。

If fans have the desire to communicate with you, they will become friends one after another. People in the comments section who are desolate will not have iron fans.

第三，提高完播率。

Thirdly, increase the completion rate.

打字它需要花時(shí)間，評論區(qū)可以大大的延長用戶停留的時(shí)間。

Typing takes time, and the comment section can greatly extend the user's stay time.

那么，要怎樣做才能讓我們的評論區(qū)“熱鬧”起來呢？

So, what can we do to make our comment section "lively"?

PART.02 / 評論區(qū)人氣提升方法

PART.02/Methods for increasing popularity in the comment section

a.結(jié)尾設(shè)置問題。比如，有些人會(huì)在結(jié)尾的時(shí)候來一句腦筋急轉(zhuǎn)彎，引起很多人在評論區(qū)說出答案。

a. End setting issue. For example, some people may end with a mental twist, causing many people to say the answer in the comments section.

b.向粉絲提問或者是征求意見的方式。比如說：“你看我今天換了一身穿衣的風(fēng)格，大家喜歡嗎？”“我今天做的這道菜，大家給幾分。”

b. Asking questions or soliciting opinions from fans. For example, "Do you like the way I dressed today?" "How would you rate the dish I made today?"

c.設(shè)置細(xì)節(jié)。比如說在視頻結(jié)尾的時(shí)候來一句“我發(fā)完視頻才發(fā)現(xiàn)我家貓?jiān)诒澈髶v亂。等會(huì)兒就去收拾它。”很多人都會(huì)好奇，再去把視頻翻看一遍，既增加了停留時(shí)長和復(fù)播率，又會(huì)讓人有好奇心的評論。

c. Set details. For example, at the end of a video, saying "I only realized after posting the video that my cat was causing trouble behind my back. I'll go clean it up later." Many people become curious and go over the video again, which not only increases the length of stay and replay rate, but also creates curious comments.

PART.03 / 自評運(yùn)營技巧

PART.03/Self evaluation of operational skills

1.提出疑問型。

1. Questioning type.

通過評論區(qū)向觀眾提出一個(gè)問題，可以是與視頻相關(guān)的，也可以是天馬行空的。只要足夠有趣和吸睛就好。

Ask the audience a question through the comment section, which can be related to the video or imaginative. As long as it is interesting and eye-catching enough.

2.人設(shè)型。

2. Personality type.

評論區(qū)是與粉絲進(jìn)行溝通、拉近粉絲距離的重要渠道，可以很好地增強(qiáng)人設(shè)。所以我們可以在評論區(qū)進(jìn)行一些符合人設(shè)的自評。像「鐘小棵」這個(gè)博主，每條視頻里都會(huì)有一條很戲精的自評，而每一條點(diǎn)贊都非常的高。

The comment section is an important channel for communicating with fans and bringing them closer together, which can effectively enhance their persona. So we can conduct some personalized self-assessment in the comments section. For bloggers like "Zhong Xiaoke," there is a very impressive self review in every video, and every like is very high.