發(fā)現(xiàn)一個(gè)很神奇的事情，短視頻營(yíng)銷(xiāo)近年來(lái)已經(jīng)成為各大企業(yè)和個(gè)人爭(zhēng)奪市場(chǎng)份額的重要手段。

It has been discovered that short video marketing has become an important means for major enterprises and individuals to compete for market share in recent years.

其核心在于內(nèi)容的打造，優(yōu)質(zhì)的內(nèi)容是吸引和影響用戶(hù)、促進(jìn)傳播的關(guān)鍵。

The core lies in the creation of content, and high-quality content is the key to attracting and influencing users and promoting dissemination.

我們也總結(jié)了，一條優(yōu)質(zhì)的短視頻內(nèi)容應(yīng)具備以下幾個(gè)【關(guān)鍵特征】：

We have also summarized that a high-quality short video content should have the following key features:

1、趣味性：

1. Fun:

我們都知道短視頻的特點(diǎn)是短、平、快，所以想要在最短的時(shí)間內(nèi)，就抓住用戶(hù)的目光，是很 重要的，這就要求你的視頻內(nèi)容應(yīng)該足夠有趣，有吸引力，能激發(fā)用戶(hù)的興趣和好奇心。

We all know that the characteristics of short videos are short, flat, and fast, so it is important to catch the attention of users in the shortest possible time. This requires that your video content should be interesting, attractive, and able to stimulate user interest and curiosity.

這一點(diǎn)至關(guān)重要，因?yàn)橛腥さ膬?nèi)容能夠迅速抓住用戶(hù)的眼球，讓他們?cè)敢饣ㄙM(fèi)時(shí)間觀看并分享。

This is crucial because interesting content can quickly catch the user's attention and make them willing to spend time watching and sharing.

2、價(jià)值性：

2. Value:

如果我們的視頻，只是一味的推送我們的產(chǎn)品有多么多么好，對(duì)于正好有需求的用戶(hù)來(lái)說(shuō)，自然是沒(méi)問(wèn)題，但是對(duì)于我們沒(méi)有需求的用戶(hù)，只會(huì)覺(jué)得這個(gè)廣告生硬且乏味，沒(méi)有給自己帶來(lái)任何好的體驗(yàn)。

If our videos only push how good our products are, it is naturally not a problem for users who happen to have a demand, but for users who do not have a demand, they will only find the advertisement rigid and boring, without bringing any good experience to themselves.

所以我們的內(nèi)容，不能只推送產(chǎn)品營(yíng)銷(xiāo)，而更加注重內(nèi)容所具備的實(shí)用價(jià)值，為用戶(hù)提供有價(jià)值的信息或幫助解決實(shí)際問(wèn)題，滿(mǎn)足用戶(hù)的需求。

So our content should not only push product marketing, but also focus more on the practical value of the content, providing users with valuable information or helping to solve practical problems, and meeting their needs.

這種價(jià)值可以是知識(shí)性的，如教程、科普等；

This value can be knowledge-based, such as tutorials, popular science, etc;

也可以是娛樂(lè)性的，如音樂(lè)、舞蹈等。

It can also be entertaining, such as music, dance, etc.

只有提供用戶(hù)所需的價(jià)值，才能讓短視頻具備長(zhǎng)久的吸引力。

Only by providing the value that users need can short videos have long-term appeal.

3、情感共鳴：

3. Emotional resonance:

人的情緒本來(lái)就很容易受到影響，如果是一件開(kāi)心的事情，大家也會(huì)跟著一起開(kāi)心。

People's emotions are naturally easily influenced, and if it's a happy thing, everyone will also be happy together.

所以我們的內(nèi)容，想要引起用戶(hù)的情感共鳴，也是一大“出路”。

So our content, in order to evoke emotional resonance among users, is also a major way out.

找到合適的話(huà)題和角度，讓用戶(hù)在觀看過(guò)程中產(chǎn)生共鳴，是短視頻傳播的重要手段。

Finding appropriate topics and perspectives to resonate with users during the viewing process is an important means of short video dissemination.

4、創(chuàng)意獨(dú)特：

4. Unique creativity:

企業(yè)做短視頻，我們的內(nèi)容應(yīng)具備創(chuàng)新元素，打破常規(guī)，給用戶(hù)留下深刻印象，增加記憶點(diǎn)。

When enterprises create short videos, our content should have innovative elements, break conventions, leave a deep impression on users, and increase memory points.

因?yàn)橹挥歇?dú)特的創(chuàng)意才能讓短視頻在眾多內(nèi)容中脫穎而出，深入人心。

Because only unique creativity can make short videos stand out and deeply ingrained in people's hearts among numerous contents.

不論是近期短暫爆火的于文亮，還是靠ai創(chuàng)意爆火的內(nèi)容，都是憑借獨(dú)特的形象和創(chuàng)意內(nèi)容，吸引了大量粉絲。

Whether it's Yu Wenliang, who has briefly become popular recently, or the content that has become popular through AI creativity, they have attracted a large number of fans with their unique image and creative content.